Many modern consumer brands are tackling health and sustainability through “better for you, better for the planet products”, but what about products that are also fun? Fairytabs is building a digitally native, sustainable brand to make tooth brushing a fun ritual for kids and parents.
How can a brand stand out during the holiday season when competition is at its fiercest and everyone is fighting for a slice of consumers’ attention?
We asked our team of marketing experts about channels and strategies to make the most of the holiday season; while driving sales up and keeping a festive mood going! These were their top three.
In the early 2000s, I started my own marketing agency and worked in that field for a few years after finishing my studies in computer science and business administration.
Growth matters, but good and sustainable growth matters even more.
Find out how to set up your marketing strategy and paid growth channels to increase online sales
Founded in 2015, AXIS develops innovative window covering solutions that blend intelligence with simplicity.
Hitting 100x revenue growth over a year is major for any company — but especially so for beauty brand Allies of Skin, which shifted its focus during 2020 to center less on their retail partners and more on their Direct-to-Consumer (DTC) strategy.
Time keeps on slipping by. We’re living in a time of social and economic upheavals. We have all acclimatized to the difficulties navigating the limitations put on daily life by the coronavirus. Governments have unleashed a flurry of capital injections and funding initiatives, many of which are geared to safeguard businesses with access to capital markets, leaving SMBs to face troublesome times alone. The evolving landscape is bringing certain challenges to the forefront. The question of how to advertise, what to advertise, or whether to advertise at all, are among the greatest quandaries facing brands today.
Ecommerce may be the solution, but how do we do it responsibly during a crisis? Not only has ecommerce and D2C changed the face of retail, but the advent of the novel coronavirus pandemic is altering consumer behavior and possibly the way we do business entirely. Coronavirus, or COVID-19, is without a doubt uprooting everyday…
You know what fundamentals go into building a product page and you’ve built a good product page. Perhaps you’ve even succeeded in increasing the traffic to that product page, but how do you make that good product page a great product page and turn that traffic into customers?
There is a lot of information out there and it can be overwhelming. We’ve compiled a list of the 13 best tips from industry experts to boost your product page’s performance and achieve the conversion rates dreams are made of.