Choosing to DRVE Through a Crisis

Time keeps on slipping by. We’re living in a time of social and economic upheavals. We have all acclimatized to the difficulties navigating the limitations put on daily life by the coronavirus. Governments have unleashed a flurry of capital injections and funding initiatives, many of which are geared to safeguard businesses with access to capital markets, leaving SMBs to face troublesome times alone. The evolving landscape is bringing certain challenges to the forefront. The question of how to advertise, what to advertise, or whether to advertise at all, are among the greatest quandaries facing brands today.

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Navigating Ecommerce In Uncertain Times

Ecommerce may be the solution, but how do we do it responsibly during a crisis? Not only has ecommerce and D2C changed the face of retail, but the advent of the novel coronavirus pandemic is altering consumer behavior and possibly the way we do business entirely. Coronavirus, or COVID-19, is without a doubt uprooting everyday…

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Product Pages — How to Turn Traffic into Customers

You know what fundamentals go into building a product page and you’ve built a good product page. Perhaps you’ve even succeeded in increasing the traffic to that product page, but how do you make that good product page a great product page and turn that traffic into customers?

There is a lot of information out there and it can be overwhelming. We’ve compiled a list of the 13 best tips from industry experts to boost your product page’s performance and achieve the conversion rates dreams are made of.

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Instagram, Snap and TikTok – what’s what and where to go?

With a global combined user base of almost 3.5 billion people, it’s hard to imagine a world without social media. Brands can reach a larger audience than ever before through an endless variety of platforms. It is a strong and growing channel in the digital marketing space. Although relatively mature players like Facebook and Instagram dominate the market and make it hard for new social media startups to gain traction, some of them have been able to gain impressive ground.

Formula for ecommerce success

Finding a Formula for eCommerce Success – Why Selling over a Platform may not be Right for You

Most ecommerce start-ups at least consider using an ecommerce platform or marketplace to sell their products. Operating over a massive branded platform like Amazon and generating large volumes of website traffic might seem attractive. And depending on the nature of your business, there may be a wide range of benefits. But it could be difficult to stand out from the crowd.