Hitting 100x revenue growth over a year is major for any company — but especially so for beauty brand Allies of Skin, which shifted its focus during 2020 to center less on their retail partners and more on their Direct-to-Consumer (DTC) strategy.
Time keeps on slipping by. We’re living in a time of social and economic upheavals. We have all acclimatized to the difficulties navigating the limitations put on daily life by the coronavirus. Governments have unleashed a flurry of capital injections and funding initiatives, many of which are geared to safeguard businesses with access to capital markets, leaving SMBs to face troublesome times alone. The evolving landscape is bringing certain challenges to the forefront. The question of how to advertise, what to advertise, or whether to advertise at all, are among the greatest quandaries facing brands today.
Ecommerce may be the solution, but how do we do it responsibly during a crisis? Not only has ecommerce and D2C changed the face of retail, but the advent of the novel coronavirus pandemic is altering consumer behavior and possibly the way we do business entirely. Coronavirus, or COVID-19, is without a doubt uprooting everyday…
You know what fundamentals go into building a product page and you’ve built a good product page. Perhaps you’ve even succeeded in increasing the traffic to that product page, but how do you make that good product page a great product page and turn that traffic into customers?
There is a lot of information out there and it can be overwhelming. We’ve compiled a list of the 13 best tips from industry experts to boost your product page’s performance and achieve the conversion rates dreams are made of.
Direct online sales has shifted the way brands interact with their customers. By cutting out the middleman, establishing online relationships with customers directly, and guaranteeing pleasurable buying experiences, D2C brands are shaping a new retail experience.
With a global combined user base of almost 3.5 billion people, it’s hard to imagine a world without social media. Brands can reach a larger audience than ever before through an endless variety of platforms. It is a strong and growing channel in the digital marketing space. Although relatively mature players like Facebook and Instagram dominate the market and make it hard for new social media startups to gain traction, some of them have been able to gain impressive ground.
Most ecommerce start-ups at least consider using an ecommerce platform or marketplace to sell their products. Operating over a massive branded platform like Amazon and generating large volumes of website traffic might seem attractive. And depending on the nature of your business, there may be a wide range of benefits. But it could be difficult to stand out from the crowd.