As consumer habits and expectations continue to shift, brands must bet on their storytelling and adapt to connect with current and future customers. Crafting the right message is more important than ever because storytelling dovetails with the ways consumers interact with your brand across multiple touchpoints. So what should be the focus for storytelling in 2021?
Growth matters, but good and sustainable growth matters even more.
Nicolas Travis, Founder and CEO of Allies of Skin, shares his views on what it takes to launch two beauty brands and scale them globally.
Find out how to set up your marketing strategy and paid growth channels to increase online sales
Founded in 2015, AXIS develops innovative window covering solutions that blend intelligence with simplicity.
Hitting 100x revenue growth over a year is major for any company — but especially so for beauty brand Allies of Skin, which shifted its focus during 2020 to center less on their retail partners and more on their Direct-to-Consumer (DTC) strategy.
In the luxury fashion business, make no bones about it: funding is the engine that keeps the vehicle of the business running. More to the point, without funding, it is nearly impossible to launch brand. Many times funding is required to ignite the engine to flourish in business. If you ask the folks who own…
It was an unexpected year for (insert any industry), but it seems safe to say that 2020 reshaped ecommerce and pushed it to a new level: consumers across the globe have shifted to online shopping and many ecommerce brands have seen a spike in the demand for many goods. Understanding some of the upcoming trends…
One of the key metrics for any new or established business is growth. However, if a business wants to scale, it needs capital, expertise, systems, and partners. For many startups, venture capital (VC) firms are a great way of raising capital and onboarding strategic advisors. Unfortunately, VC firms are known to take aggressive terms and…
The fashion industry might be dominated by big players, but with the right strategy, smaller companies can still build highly successful brands.