In an increasingly crowded and competitive landscape, how can beauty brands step up their game?
Any ecommerce business will be quick to talk up the importance of customer retention to its growth. The problem is that until they reach a certain size, many brands don’t even dream of setting up workflows to personalize their messages for different customers.
For many ecommerce brands, a significant amount of time is spent on figuring out what to say, and not nearly enough on how to produce strong visual assets that support that message. This handy guide makes sure businesses don’t miss a trick in the playbook.
We are thrilled to announce that DRVE’s CEO Oliver Mauss is joining the board of ALLIES to support the beauty company’s continued growth. It’s an exciting new milestone in our long-term journey with Allies of Skin and PSA!
“To stay profitable and generate sales” that’s the key for every single company.
Oliver Mauss, Founder of DRVE, was interviewed by Ramon Vela on The Story of a Brand podcast to discuss all things brands, online growth, investment and ecommerce.
How can a brand stand out during the holiday season when competition is at its fiercest and everyone is fighting for a slice of consumers’ attention?
We asked our team of marketing experts about channels and strategies to make the most of the holiday season; while driving sales up and keeping a festive mood going! These were their top three.
In the early 2000s, I started my own marketing agency and worked in that field for a few years after finishing my studies in computer science and business administration.
As consumer habits and expectations continue to shift, brands must bet on their storytelling and adapt to connect with current and future customers. Crafting the right message is more important than ever because storytelling dovetails with the ways consumers interact with your brand across multiple touchpoints. So what should be the focus for storytelling in 2021?
Growth matters, but good and sustainable growth matters even more.
Nicolas Travis, Founder and CEO of Allies of Skin, shares his views on what it takes to launch two beauty brands and scale them globally.