Many modern consumer brands are tackling health and sustainability through “better for you, better for the planet products”, but what about products that are also fun? Fairytabs is building a digitally native, sustainable brand to make tooth brushing a fun ritual for kids and parents.
How can a brand stand out during the holiday season when competition is at its fiercest and everyone is fighting for a slice of consumers’ attention?
We asked our team of marketing experts about channels and strategies to make the most of the holiday season; while driving sales up and keeping a festive mood going! These were their top three.
In the early 2000s, I started my own marketing agency and worked in that field for a few years after finishing my studies in computer science and business administration.
As consumer habits and expectations continue to shift, brands must bet on their storytelling and adapt to connect with current and future customers. Crafting the right message is more important than ever because storytelling dovetails with the ways consumers interact with your brand across multiple touchpoints. So what should be the focus for storytelling in 2021?
Growth matters, but good and sustainable growth matters even more.
Nicolas Travis, Founder and CEO of Allies of Skin, shares his views on what it takes to launch two beauty brands and scale them globally.
Find out how to set up your marketing strategy and paid growth channels to increase online sales
Founded in 2015, AXIS develops innovative window covering solutions that blend intelligence with simplicity.
Hitting 100x revenue growth over a year is major for any company — but especially so for beauty brand Allies of Skin, which shifted its focus during 2020 to center less on their retail partners and more on their Direct-to-Consumer (DTC) strategy.
In the luxury fashion business, make no bones about it: funding is the engine that keeps the vehicle of the business running. More to the point, without funding, it is nearly impossible to launch brand. Many times funding is required to ignite the engine to flourish in business. If you ask the folks who own…