As consumer habits and expectations continue to shift, brands must bet on their storytelling and adapt to connect with current and future customers. Crafting the right message is more important than ever because storytelling dovetails with the ways consumers interact with your brand across multiple touchpoints. So what should be the focus for storytelling in 2021?
Growth matters, but good and sustainable growth matters even more.
Find out how to set up your marketing strategy and paid growth channels to increase online sales
It was an unexpected year for (insert any industry), but it seems safe to say that 2020 reshaped ecommerce and pushed it to a new level: consumers across the globe have shifted to online shopping and many ecommerce brands have seen a spike in the demand for many goods. Understanding some of the upcoming trends…
Your customers are social creatures. Stories are an effective way to transmit important information and values from one individual or community to the next. Stories that are personal and emotionally compelling engage more of the brain and are better remembered. A tale that incorporates both data and emotions is significantly more effective at engaging a listener than data alone. Jennifer Aaker, a professor of marketing at the Stanford Graduate School of Business, says that people remember information when it is weaved into narratives “up to 22 times more than facts alone.”
Although Ecommerce is low-risk and low-cost, it still requires resources to get it off the ground, including salaries, development, web hosting, design, and accounting services. If you’re barely breaking even or growing steadily but slowly, there won’t be any extra money to invest back into the business to encourage growth. Having said that, you can prevent potential problems by seeking out and employing the right kind of funding for the growth of your business. Here’s a list of what’s out there to get you started.
Department store orders and mall retail sales may be going the way of the dodo, but you certainly don’t have to.
Live streaming videos from recipes to how to color your hair to sports personalities sharing their gym routines have shown how brands can stay connected with their customers. Already in 2015, the advent of the live-streaming app Periscope was a new and different way to connect with followers. It was a breakthrough in that the immediacy of the app encouraged viewers to participate. Viewers could do this by sending comments, which the person sharing the video could respond to in real-time.
Merriam Webster Dictionary defines normal as conforming to a type, standard, or regular pattern. So, when something is usual, typical, or expected. It’s not just how we define normal though is it, but how it’s formed? Conventions are integral in the discussion about behavior in uncertainty, but not only that, they are the foundation of…
Time keeps on slipping by. We’re living in a time of social and economic upheavals. We have all acclimatized to the difficulties navigating the limitations put on daily life by the coronavirus. Governments have unleashed a flurry of capital injections and funding initiatives, many of which are geared to safeguard businesses with access to capital markets, leaving SMBs to face troublesome times alone. The evolving landscape is bringing certain challenges to the forefront. The question of how to advertise, what to advertise, or whether to advertise at all, are among the greatest quandaries facing brands today.