Any ecommerce business will be quick to talk up the importance of customer retention to its growth. The problem is that until they reach a certain size, many brands don’t even dream of setting up workflows to personalize their messages for different customers.
For many ecommerce brands, a significant amount of time is spent on figuring out what to say, and not nearly enough on how to produce strong visual assets that support that message. This handy guide makes sure businesses don’t miss a trick in the playbook.
How can a brand stand out during the holiday season when competition is at its fiercest and everyone is fighting for a slice of consumers’ attention?
We asked our team of marketing experts about channels and strategies to make the most of the holiday season; while driving sales up and keeping a festive mood going! These were their top three.
As consumer habits and expectations continue to shift, brands must bet on their storytelling and adapt to connect with current and future customers. Crafting the right message is more important than ever because storytelling dovetails with the ways consumers interact with your brand across multiple touchpoints. So what should be the focus for storytelling in 2021?
Growth matters, but good and sustainable growth matters even more.
Find out how to set up your marketing strategy and paid growth channels to increase online sales
It was an unexpected year for (insert any industry), but it seems safe to say that 2020 reshaped ecommerce and pushed it to a new level: consumers across the globe have shifted to online shopping and many ecommerce brands have seen a spike in the demand for many goods. Understanding some of the upcoming trends…
Your customers are social creatures. Stories are an effective way to transmit important information and values from one individual or community to the next. Stories that are personal and emotionally compelling engage more of the brain and are better remembered. A tale that incorporates both data and emotions is significantly more effective at engaging a listener than data alone. Jennifer Aaker, a professor of marketing at the Stanford Graduate School of Business, says that people remember information when it is weaved into narratives “up to 22 times more than facts alone.”
Although Ecommerce is low-risk and low-cost, it still requires resources to get it off the ground, including salaries, development, web hosting, design, and accounting services. If you’re barely breaking even or growing steadily but slowly, there won’t be any extra money to invest back into the business to encourage growth. Having said that, you can prevent potential problems by seeking out and employing the right kind of funding for the growth of your business. Here’s a list of what’s out there to get you started.
Department store orders and mall retail sales may be going the way of the dodo, but you certainly don’t have to.