The Power of Storytelling

Why are stories so important for your brand?    Your customers are social creatures. Stories are an effective way to transmit important information and values from one individual or community to the next. Stories that are personal and emotionally compelling engage more of the brain and are better remembered. A tale that incorporates both data…

Ecommerce Has A New Paid Growth Playbook

Consider Your Options Although ecommerce is low-risk and low-cost, it still requires resources to get it off the ground, including salaries, development, web hosting, design, and accounting services. If you’re barely breaking even or growing steadily but slowly, there won’t be any extra money to invest back into the business to encourage growth. Having said…

Bestsellers, a Barometer for Success

Department store orders and mall retail sales may be going the way of the dodo, but you certainly don’t have to. “As nationwide lockdowns gathered momentum around the world from March onwards, our partners saw inventory of their bestselling products sold out by late May. Although this was very positive, it hindered the customer experience…

The Importance of Customer Engagement

Live streaming videos from recipes to how to color your hair to sports personalities sharing their gym routines have shown how brands can stay connected with their customers. Already in 2015, the advent of the live-streaming app Periscope was a new and different way to connect with followers. It was a breakthrough in that the…