In an increasingly crowded and competitive landscape, how can beauty brands step up their game?
“To stay profitable and generate sales” that’s the key for every single company.
Oliver Mauss, Founder of DRVE, was interviewed by Ramon Vela on The Story of a Brand podcast to discuss all things brands, online growth, investment and ecommerce.
In the early 2000s, I started my own marketing agency and worked in that field for a few years after finishing my studies in computer science and business administration.
The shift to digital shopping means it’s imperative for both upstart and established brands to nail direct-to-consumer operations as the low barriers to entry have allowed for an influx of competitors.
Nicolas Travis, Founder and CEO of Allies of Skin, shares his views on what it takes to launch two beauty brands and scale them globally.
In the luxury fashion business, make no bones about it: funding is the engine that keeps the vehicle of the business running. More to the point, without funding, it is nearly impossible to launch brand. Many times funding is required to ignite the engine to flourish in business. If you ask the folks who own…
One of the key metrics for any new or established business is growth. However, if a business wants to scale, it needs capital, expertise, systems, and partners. For many startups, venture capital (VC) firms are a great way of raising capital and onboarding strategic advisors. Unfortunately, VC firms are known to take aggressive terms and…
The fashion industry might be dominated by big players, but with the right strategy, smaller companies can still build highly successful brands.