The power of storytelling DRVE

The Power of Storytelling

Your customers are social creatures. Stories are an effective way to transmit important information and values from one individual or community to the next. Stories that are personal and emotionally compelling engage more of the brain and are better remembered. A tale that incorporates both data and emotions is significantly more effective at engaging a listener than data alone. Jennifer Aaker, a professor of marketing at the Stanford Graduate School of Business, says that people remember information when it is weaved into narratives “up to 22 times more than facts alone.”

Ecommerce Has A New Paid Growth Playbook

Although Ecommerce is low-risk and low-cost, it still requires resources to get it off the ground, including salaries, development, web hosting, design, and accounting services. If you’re barely breaking even or growing steadily but slowly, there won’t be any extra money to invest back into the business to encourage growth. Having said that, you can prevent potential problems by seeking out and employing the right kind of funding for the growth of your business. Here’s a list of what’s out there to get you started.

customer engagement blog DRVE

The Importance of Customer Engagement

Live streaming videos from recipes to how to color your hair to sports personalities sharing their gym routines have shown how brands can stay connected with their customers. Already in 2015, the advent of the live-streaming app Periscope was a new and different way to connect with followers. It was a breakthrough in that the immediacy of the app encouraged viewers to participate. Viewers could do this by sending comments, which the person sharing the video could respond to in real-time.