One morning, you wake up with the best idea ever: an idea that creates something incredibly unique or that solves a problem people didn’t even realise they had yet. You start working on it and get everything in place, until one day, you have a product in your hands. Let the customers and sales roll in!
As an online retailer, it should come as no surprise that the design of your web-shop matters a lot. You can run the perfect advertising campaign, but when it brings potential customers to an off-putting website, it won’t lead to sales. And not only that, a flawed website design will have a big influence on your SEO efforts. It’s key to provide an excellent user experience.
Since launching DRVE, we have focused on working with eCommerce start-ups, helping them to accelerate their online revenue growth without negatively impacting their cash flow. We enable them to generate sales quickly and efficiently online, while reducing and, in some cases, all but eliminating operational risk.
Creators and entrepreneurs know how challenging it is to launch a new product or concept, even if you have an established brand or business behind it. A well planned and executed crowdfunding campaign is a great way to validate interest live in the marketplace – where you can spend less, test more, earn enough and build an interesting tribe to follow your product.
If you are starting a new business, you are probably studying and exploring about the various ways you can sell your product on eCommerce platforms or marketplaces (e.g. Amazon, Etsy, Tmall or Rakuten) versus your own online shop. Massive website traffic may be attractive and being on a massive branded platform can feel like a safe and obvious option. However, some brands are turning towards a new model with strong margins, higher customer engagement with more room for creativity to fuel brand development – Direct-to-Consumer (or D2C).
Many businesses face a difficult choice. To stay competitive, they need to invest in marketing but worry it will harm their cash flow. However, is it possible to do one while protecting the other?
Working on your launch strategy? Ready to shape the pre-launch for your product? DRVE is here to share unique thoughts and insights to propel your products online.