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Crowdfunding as Market Validation

Creators and entrepreneurs know how challenging it is to launch a new product or concept, even if you have an established brand or business behind it. A well planned and executed crowdfunding campaign is a great way to validate interest live in the marketplace – where you can spend less, test more, earn enough and build an interesting tribe to follow your product.

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What is Direct-to-Consumer (DTC) and is it for me?

If you are starting a new business, you are probably studying and exploring about the various ways you can sell your product on eCommerce platforms or marketplaces (e.g. Amazon, Etsy, Tmall or Rakuten) versus your own online shop. Massive website traffic may be attractive and being on a massive branded platform can feel like a safe and obvious option. However, some brands are turning towards a new model with strong margins, higher customer engagement with more room for creativity to fuel brand development – Direct-to-Consumer (or D2C).