AXIS’ flagship product Gear, is a sleek device that integrates with your existing smart home devices to automate and motorize your existing shades.
Founder Trung Pham, originally set out to purchase smart blinds for his first condo in Toronto. It wasn’t long before he discovered an opportunity in the market; an affordable product that would motorize your existing shades simply didn’t exist. Convinced that there is always a new and better way of doing things Pham established AXIS; the smart home company.
For the four-year-old company, selling its first product: the AXIS Gear, direct from its own website, is a relatively recent development. Gear was backed early on by angel investors and crowdfunding, moving quickly from concept to development to production. Taking the next step, they began working with local advertising teams but they find their methods ineffectual. With the help of DRVE, AXIS received the capital and support needed to fuel their growth.
During 2020, DRVE’s main focus was to grow AXIS’s presence in the US market with paid marketing strategies that generated steady traffic and online revenue growth of up to 3x in 3 months. For the homeware brand, DRVE also experimented with affiliate marketing which generated 18% of the total revenue.
Matthew Vultaggio, Digital Marketing Manager at Axis, says “It’s nice to see results backed up by actual data and research as opposed to intuition. I like that DRVE can handle everything, that all our marketing needs are consolidated into one team: from capital to analytics, from Facebook to Google… There’s less to worry about, it makes setting up attributions a lot easier whilst everything remains consistent, as everyone is working toward the same goal.”
Canada-based AXIS was backed early on by angel investors and crowdfunding, moving quickly from concept to development to production. They began working with local advertising teams but they found their local advertising team’s methods ineffectual. In 2019, AXIS and DRVE crossed paths.
“Our previous teams were local, we were used to seeing them frequently. Experiencing DRVE’s ability to collaborate globally AND effectively keep on top of communication, at a distance, even more so than our local teams were able, was awe-some.”
Matthew Vultaggio
Digital Marketing Manager