The Importance of Customer Engagement
Live streaming videos from recipes to how to color your hair to sports personalities sharing their gym routines have shown how brands can stay connected with their customers. Already in 2015, the advent of the live-streaming app Periscope was a new and different way to connect with followers. It was a breakthrough in that the immediacy of the app encouraged viewers to participate. Viewers could do this by sending comments, which the person sharing the video could respond to in real-time.