The shift to digital shopping means it’s imperative for both upstart and established brands to nail direct-to-consumer operations as the low barriers to entry have allowed for an influx of competitors.
Find out how to set up your marketing strategy and paid growth channels to increase online sales
It was an unexpected year for (insert any industry), but it seems safe to say that 2020 reshaped ecommerce and pushed it to a new level: consumers across the globe have shifted to online shopping and many ecommerce brands have seen a spike in the demand for many goods. Understanding some of the upcoming trends…
With a global combined user base of almost 3.5 billion people, it’s hard to imagine a world without social media. Brands can reach a larger audience than ever before through an endless variety of platforms. It is a strong and growing channel in the digital marketing space. Although relatively mature players like Facebook and Instagram dominate the market and make it hard for new social media startups to gain traction, some of them have been able to gain impressive ground.
In the travel industry, online marketing is essential. Where in the past bookings were only possible in-store or by phone, digital tools now lead us through the entire customer journey from inspiration to orientation and ultimately to a booking. This shift is pushing travel brands to spend more resources on online advertisement, but how big exactly is that impact on the travel industry?
Many businesses face a difficult choice. To stay competitive, they need to invest in marketing but worry it will harm their cash flow. However, is it possible to do one while protecting the other?