How Can Challenger Beauty Brands Punch Above Their Weight?
In an increasingly crowded and competitive landscape, how can beauty brands step up their game?
In an increasingly crowded and competitive landscape, how can beauty brands step up their game?
“To stay profitable and generate sales” that’s the key for every single company.
Oliver Mauss, Founder of DRVE, was interviewed by Ramon Vela on The Story of a Brand podcast to discuss all things brands, online growth, investment and ecommerce.
It was an unexpected year for (insert any industry), but it seems safe to say that 2020 reshaped ecommerce and pushed it to a new level: consumers across the globe have shifted to online shopping and many ecommerce brands have seen a spike in the demand for many goods. Understanding some of the upcoming trends…
In the travel industry, online marketing is essential. Where in the past bookings were only possible in-store or by phone, digital tools now lead us through the entire customer journey from inspiration to orientation and ultimately to a booking. This shift is pushing travel brands to spend more resources on online advertisement, but how big exactly is that impact on the travel industry?