How Can Challenger Beauty Brands Punch Above Their Weight?
In an increasingly crowded and competitive landscape, how can beauty brands step up their game?
CRM Marketing: Essential steps to set up a long-term retention strategy
Any ecommerce business will be quick to talk up the importance of customer retention to its growth. The problem is that until they reach a certain size, many brands don’t even dream of setting up workflows to personalize their messages for different customers.
Demystifying ad creative: Tips to optimize it for the best ROAS
For many ecommerce brands, a significant amount of time is spent on figuring out what to say, and not nearly enough on how to produce strong visual assets that support that message. This handy guide makes sure businesses don’t miss a trick in the playbook.
How I Invest in and Help Scale Ecommerce Brands
In the early 2000s, I started my own marketing agency and worked in that field for a few years after finishing my studies in computer science and business administration.
Setting up for Growth: Communicating value beyond price and product
Growth matters, but good and sustainable growth matters even more.
Setting up for Growth: How to Build your Brand for Direct Sales Success
Find out how to set up your marketing strategy and paid growth channels to increase online sales
3x in 3 months: How AXIS accelerated growth with a guaranteed CPA
Founded in 2015, AXIS develops innovative window covering solutions that blend intelligence with simplicity.
100x: How Allies of Skin grew its revenue in a year
Hitting 100x revenue growth over a year is major for any company — but especially so for beauty brand Allies of Skin, which shifted its focus during 2020 to center less on their retail partners and more on their Direct-to-Consumer (DTC) strategy.
Influencer marketing done right
There’s no doubt that influencers can be a powerful marketing tool for businesses to promote their products and/or services. But deciding on what channels and which influencers would be the most impactful for a brand can be a challenge for some. In this article, you’ll find out what it takes to do influencer marketing right.
The impact of online ad spend on the travel industry
In the travel industry, online marketing is essential. Where in the past bookings were only possible in-store or by phone, digital tools now lead us through the entire customer journey from inspiration to orientation and ultimately to a booking. This shift is pushing travel brands to spend more resources on online advertisement, but how big exactly is that impact on the travel industry?