influencer marketing DRVE blog

Influencer marketing done right

There’s no doubt that influencers can be a powerful marketing tool for businesses to promote their products and/or services. But deciding on what channels and which influencers would be the most impactful for a brand can be a challenge for some. In this article, you’ll find out what it takes to do influencer marketing right.

Ad spend DRVE

The impact of online ad spend on the travel industry

In the travel industry, online marketing is essential. Where in the past bookings were only possible in-store or by phone, digital tools now lead us through the entire customer journey from inspiration to orientation and ultimately to a booking. This shift is pushing travel brands to spend more resources on online advertisement, but how big exactly is that impact on the travel industry?