The shift to digital shopping means it’s imperative for both upstart and established brands to nail direct-to-consumer operations as the low barriers to entry have allowed for an influx of competitors.
Nicolas Travis, Founder and CEO of Allies of Skin, shares his views on what it takes to launch two beauty brands and scale them globally.
One of the key metrics for any new or established business is growth. However, if a business wants to scale, it needs capital, expertise, systems, and partners. For many startups, venture capital (VC) firms are a great way of raising capital and onboarding strategic advisors. Unfortunately, VC firms are known to take aggressive terms and…
Many businesses face a difficult choice. To stay competitive, they need to invest in marketing but worry it will harm their cash flow. However, is it possible to do one while protecting the other?