Many modern consumer brands are tackling health and sustainability through “better for you, better for the planet products”, but what about products that are also fun? Fairytabs is building a digitally native, sustainable brand to make tooth brushing a fun ritual for kids and parents.
In the early 2000s, I started my own marketing agency and worked in that field for a few years after finishing my studies in computer science and business administration.
Time keeps on slipping by. We’re living in a time of social and economic upheavals. We have all acclimatized to the difficulties navigating the limitations put on daily life by the coronavirus. Governments have unleashed a flurry of capital injections and funding initiatives, many of which are geared to safeguard businesses with access to capital markets, leaving SMBs to face troublesome times alone. The evolving landscape is bringing certain challenges to the forefront. The question of how to advertise, what to advertise, or whether to advertise at all, are among the greatest quandaries facing brands today.
Ecommerce may be the solution, but how do we do it responsibly during a crisis? Not only has ecommerce and D2C changed the face of retail, but the advent of the novel coronavirus pandemic is altering consumer behavior and possibly the way we do business entirely. Coronavirus, or COVID-19, is without a doubt uprooting everyday…
Direct online sales has shifted the way brands interact with their customers. By cutting out the middleman, establishing online relationships with customers directly, and guaranteeing pleasurable buying experiences, D2C brands are shaping a new retail experience.