Setting up for Growth: How to Build your Brand for Direct Sales Success
Find out how to set up your marketing strategy and paid growth channels to increase online sales
How Direct-to-Consumer (D2C) is Changing the Face of Retail
Direct online sales has shifted the way brands interact with their customers. By cutting out the middleman, establishing online relationships with customers directly, and guaranteeing pleasurable buying experiences, D2C brands are shaping a new retail experience.
Instagram, Snap and TikTok – what’s what and where to go?
With a global combined user base of almost 3.5 billion people, it’s hard to imagine a world without social media. Brands can reach a larger audience than ever before through an endless variety of platforms. It is a strong and growing channel in the digital marketing space. Although relatively mature players like Facebook and Instagram dominate the market and make it hard for new social media startups to gain traction, some of them have been able to gain impressive ground.
Finding a Formula for eCommerce Success – Why Selling over a Platform may not be Right for You
Most ecommerce start-ups at least consider using an ecommerce platform or marketplace to sell their products. Operating over a massive branded platform like Amazon and generating large volumes of website traffic might seem attractive. And depending on the nature of your business, there may be a wide range of benefits. But it could be difficult to stand out from the crowd.