Social media channels DRVE blog

Instagram, Snap and TikTok – what’s what and where to go?

With a global combined user base of almost 3.5 billion people, it’s hard to imagine a world without social media. Brands can reach a larger audience than ever before through an endless variety of platforms. It is a strong and growing channel in the digital marketing space. Although relatively mature players like Facebook and Instagram dominate the market and make it hard for new social media startups to gain traction, some of them have been able to gain impressive ground.

Formula for ecommerce success

Finding a Formula for eCommerce Success – Why Selling over a Platform may not be Right for You

Most ecommerce start-ups at least consider using an ecommerce platform or marketplace to sell their products. Operating over a massive branded platform like Amazon and generating large volumes of website traffic might seem attractive. And depending on the nature of your business, there may be a wide range of benefits. But it could be difficult to stand out from the crowd.