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Ecommerce & The Hero’s Journey

The world as we know it has shifted. Whether we realize it or not, we’ve found ourselves on the path of ‘The Hero’s Journey’, but why is that relevant to business and what does that have to do with ecommerce? The Hero’s Journey is a classic narrative structure that’s shared by stories the world over. It consists of 3 parts that represent a monomyth that we can observe in most, if not all, cultures. For that reason it outlines a process that is relevant to the entire human family. It’s no secret that adverse conditions provoke change. In fact, some of the most ingenious solutions were produced in times of great strain, I mean, whoever heard of a breakthrough without first having a problem!? Whilst change can create the ideal circumstances to begin a new venture let’s be honest about the good, the bad, and the ugly that lead to innovation.