Instagram, Snap and TikTok – what’s what and where to go?
With a global combined user base of almost 3.5 billion people, it’s hard to imagine a world without social media. Brands can reach a larger audience than ever before through an endless variety of platforms. It is a strong and growing channel in the digital marketing space. Although relatively mature players like Facebook and Instagram dominate the market and make it hard for new social media startups to gain traction, some of them have been able to gain impressive ground.