Formula for ecommerce success

Finding a Formula for eCommerce Success – Why Selling over a Platform may not be Right for You

Most ecommerce start-ups at least consider using an ecommerce platform or marketplace to sell their products. Operating over a massive branded platform like Amazon and generating large volumes of website traffic might seem attractive. And depending on the nature of your business, there may be a wide range of benefits. But it could be difficult to stand out from the crowd.