Hitting 100x revenue growth over a year is major for any company — but especially so for beauty brand Allies of Skin, which shifted its focus during 2020 to center less on their retail partners and more on their Direct-to-Consumer (DTC) strategy.
Allies of Skin is a gender neutral multi-functional skincare collection that employs clinically proven actives in clean, biocompatible formulas to supercharge the skin’s own ability to repair itself.
Founder Nicolas Travis, dissatisfied with the existing products available to treat his own severe acne concerns, launched Allies of Skin with a simple goal in mind: to create smart, effective products for the modern day professional. The rest is history.
ALLIES OF SKIN & DRVE
In November 2019 Allies of Skin achieved the highest online revenue in the history of the business. “We were having rapid growth in our channel business and all of a sudden, we are placing our largest orders, ever, for inventory. We had more customers than we had product!” says Jim Perkins, Chief Operating Officer. Following this record production cycle, Allies of Skin is expanding their reach globally by building their brand presence across multiple markets, languages, and currencies.
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“I knew exactly what data-driven digital marketing could accomplish. However, for a growing company; it is very difficult to build up and manage, let alone find the people with the talent to execute it effectively. At first we paid a lot of money for a respected agency in the states and didn’t get anything out of it. DRVE is pushing our organization forward. In particular, our team forward, to do the things that work.”
Chief Operating Officer