Nicolas Travis on What It Takes to Launch Two Global Beauty Brands
Nicolas Travis, Founder and CEO of Allies of Skin and PSA, shares his views on what it takes to launch two beauty brands and scale them globally.
PSA STANDS FOR PURPOSEFUL SKINCARE BY ALLIES.
Launched in March 2020, PSA is a skincare brand driven by purpose. Their mission is to create products that deliver glowing results you can feel and see in the mirror.
“When we launched in different Asian countries, we realized that we needed to offer an alternative brand” That’s how PSA was born and our goal is to keep the high-quality that characterizes our products below $38”, says PSA Founder & CEO Nicolas Travis.
DRVE has been working with PSA since its launch in 2020 to scale the brand in Asian markets.
Nicolas Travis, Founder and CEO of Allies of Skin and PSA, shares his views on what it takes to launch two beauty brands and scale them globally.
“Working with DRVE has allowed us to focus on what we are good at which is crucial as a startup because as a small company we have limited hours per day and a limited amount of people in our team. This partnership allows us to do what we do best and leave the rest to people who are experts in performance marketing”
Nicolas Travis, Founder & CEO of PSA