Your first sale is a festive milestone. It is the catalyst of what will hopefully be many more to follow. However, the road towards winning that first customer can be long and strewn with obstacles. To give you a nudge in the right direction, here are ten ways to jump-start your online sales.
Your platform set up
1. Show signs of a trustworthy site
With millions of websites on the Internet, the reliability of many may be questioned. A quick scan by a visitor should therefore directly reflect the trustworthiness of your site. It can be as easy as showing a physical address and a phone number and displaying security badges used on your website.
2. Optimise for mobile
Offering a mobile-friendly platform is essential since it’s the largest source of traffic in nearly all industries. A UPS study shows 48% of smartphone users in the US have made a purchase on their smartphone. Mobile is having a strong impact on shopping, with 70% using their smartphone to look up product reviews, research products and to compare prices. Besides, optimising for mobile usage also results in a better ranking in Google organic search results.
3. Cut the load time of your website
The quicker a page loads, the better the experience your website visitors will get. This is supported by Google data stating that over 50% of mobile visits are abandoned if the load time of your site is longer than three seconds. Load time also has a negative effect on conversions which can fall by up to 20% for every one-second delay. Think With Google gives you 4 ways to speed up your mobile load time.
4. Decrease abandoned shopping carts rate
Having all items above in order, but you haven’t seen a sale yet? You might have to pay more attention to the shopping cart stage on your website. A high abandoned shopping cart rate can be reduced by offering more payment options, money-back guarantees, no required sign up prior to a purchase and, yet again, showing security icons.
5. Create sense of urgency
Booking.com is adept at communicating a sense of urgency. When looking for a hotel you’ll often see notifications like “Only 6 left on our site!”, “Booked 2 times for your dates in the last 6 hours on our site”, and “1 other person looked for your dates in the last 10 minutes’. All of these messages respond to consumers’ fear of missing out and are designed to help ensure they make their booking right away.
6. Use product video demonstrations
Selling products that could benefit from some explanation about how they work? Product video demonstrations are the way to go. Consumers love video. Over 50% of marketing experts claim video is the type of content with the best ROI.
How to reach potential customers?
7. Focus on engagement
Showcasing your brand on your website is one thing. However, building your brand image by using social platforms is the way to go for organic growth. Focus on engagement. Think about offering an incentive for people to engage, for example by running a contest or starting the conversation using polls. Instagram is a great platform for this since its brand engagement rate stands out compared to Facebook or Twitter.
8. Answer all consumer questions
Providing your potential customers with answers to their questions is essential in building your brand. A quick and positive response shows that your brand is valuing its customers. Research by SmartInsights indicates that being responsive on social media is key to driving consumers to a purchase, so don’t take this lightly.
9. Build your email list
Having a list of emails from potential customers allows you to promote your products directly to their personal in-boxes. One of the best ways to start building your email list is adding a newsletter subscription form somewhere clearly visible on your website. Don’t forget to mention what’s in it for the customer in order to encourage subscriptions.
10. Ramp up promotions for special events
Take Black Friday. It’s a time when people are looking to score some great deals for the holiday season. Down the line, they actually spend more money than on a normal day of the year. Take advantage of these special events, and put your brand out there with a special deal.
These ten methods are just a few of the many you can use to help jump-start your online sales. Take these as a brief guide to get you to that first sale – with many more to follow! So get a move on – and start using these ten tips today!