Fairytabs develops (sustainable) toothpaste tablets that turn the 4 minutes a day together into a party instead of a battle.
The eternal battle over the sink. Complaining about the toothpaste that is too spicy and brushing it for two minutes? Way too long and way too boring!
This is how Peter’s mornings (and evenings) went. As a father of three boys, it was a hit twice a day. His children also received far too harmful substances with normal toothpaste. He didn’t like that. You can – no, you have to! – different.
That is why Peter developed the very first toothpaste tablet for children. Fairytabs’ mission is to allow all children (and parents) in the Netherlands to live to the moment of toothbrushing. So that children see brushing their teeth as a party and adventure.
Fairytabs & DRVE
DRVE has been working with Fairytabs since 2021 to scale their online sales and take the brand to the next level.
“We want to introduce more flavors. In addition, I want to move away from the use of fluoride. This is strongly recommended by dentists, but there is also a lot of discussion about its effect on health. I want to avoid this problem by using the natural component nHAp. And we want to expand further in Europe. We just launched Fairytabs in Belgium. This year we also want to go to Germany.”
Peter Radix, Founder & CEO of Fairytabs