Ecommerce & The Hero’s Journey

The world as we know it has shifted. Whether we realize it or not, we’ve found ourselves on the path of ‘The Hero’s Journey’, but why is that relevant to business and what does that have to do with ecommerce? The Hero’s Journey is a classic narrative structure that’s shared by stories the world over.…

Navigating Ecommerce In Uncertain Times

Ecommerce may be the solution, but how do we do it responsibly during a crisis? Not only has ecommerce and D2C changed the face of retail, but the advent of the novel coronavirus pandemic is altering consumer behavior and possibly the way we do business entirely. Coronavirus, or COVID-19, is without a doubt uprooting everyday…

How Direct-to-Consumer (D2C) is Changing the Face of Retail

Direct online sales has shifted the way brands interact with their customers. By cutting out the middleman, establishing online relationships with customers directly, and guaranteeing pleasurable buying experiences, D2C brands are shaping a new retail experience. Setting the Scene Over the past 100 years, the retail and consumer brand landscape has been dominated by giants…